Adobe Acquires Semrush for $1.9 Billion: What It Means for SEO and AI Search
Adobe Acquires Semrush for $1.9 Billion: What It Means for SEO and AI Search Adobe has announced its latest acquisition of Semrush for approximately $1.9 billion in an all-cash deal. Adobe will pay $12.00 per share for the leading brand-visibility platform. The deal is expected to close in the first half of 2026. Adobe’s Expanding Creative and AI Ecosystem Adobe Inc. is a San Jose–based company providing a suite of digital tools that help creative professionals create and market their content. Adobe has set industry standards with products such as Photoshop, Illustrator, Premiere Pro, Adobe Express, and Adobe Firefly. Adobe Express is widely adopted by individual creators and small-scale creative professionals. The company has consistently pioneered emerging technologies, with Adobe Firefly enabling users to generate visual assets directly from text using generative AI. What Semrush Brings to Adobe Semrush is a Boston-based company focused on conten...